This notice explains how Enfinitics collects and uses personal data when you visit enfinitics.com and Enfinitics Media, or contact us. It is written to meet the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR). The enfi analytics platform will have its own notice when it opens.

1. Who we are

Enfinitics is the trading name of Tasuke Yahata, a sole trader based in the United Kingdom. Tasuke Yahata is the controller of your personal data. Our contact email is contact@enfinitics.com, and our business address is shown on our Legal Notice page.

2. The personal data we collect

• Enquiries: your name, email address and message when you email us. We have no contact form; enquiries reach us as ordinary emails.
• Analytics (only with your consent): information about how you use the site, such as pages viewed, approximate location (country/city), device and browser type, collected by Google Analytics.
• Visit statistics (no cookies): Cloudflare Web Analytics counts page views, referring sites, approximate region (country) and device type in aggregate. It does not use cookies, does not store anything on your device and does not identify you.
• Technical data needed to deliver the site, such as your IP address, which our hosting provider processes in server logs for security.

We do not ask for special category data (such as health or ethnicity), and we do not knowingly collect data from children under 13.

3. Why we use it and our lawful basis

• To reply to your enquiry and keep a record of our correspondence — legitimate interests (running and developing our business).
• To understand how the site is used and improve it (analytics) — your consent, which you can withdraw at any time.
• To count visits in aggregate without cookies (Cloudflare Web Analytics) — legitimate interests (knowing how many people read our site and articles).
• To keep the site secure and working — legitimate interests.
• To comply with legal obligations, such as keeping business records — legal obligation.

We do not sell your personal data, and we do not use it for advertising or automated decision-making.

4. Cookies and similar technologies

We use a small number of strictly necessary items stored in your browser (local storage) to remember your language, colour theme and cookie choice. These do not need your consent.

Google Analytics cookies (such as _ga) are only set if you choose “Accept additional cookies” on the cookie banner, or turn on “Analytics cookies” under “Choose cookie settings”. If you choose “Reject additional cookies”, the analytics script is not loaded at all. You can change your mind at any time using the “Cookie Settings” link at the foot of every page.

Cloudflare Web Analytics, which we use to count visits, does not set cookies or use your browser storage, so it does not need your consent and runs for all visitors. It records only aggregated information and does not identify you.

5. Who we share it with

We use a small number of trusted service providers who process data on our behalf under contract:

• Cloudflare — website hosting, security and cookieless visit statistics (Cloudflare Web Analytics).
• Google (Google Workspace) — our business email, where enquiries are received.
• Google (Google Analytics) — website analytics, only if you consent.

We may also disclose data where the law requires it.

6. International transfers

Some of these providers process data outside the UK, including in the United States. Where they do, the transfer is protected by UK adequacy regulations (such as the UK Extension to the EU–US Data Privacy Framework) or by approved contractual safeguards such as the International Data Transfer Addendum.

7. How long we keep it

• Enquiry emails: up to 2 years after our last contact, unless they lead to a business relationship.
• Google Analytics data: up to 14 months, after which it is deleted automatically.
• Cloudflare Web Analytics: aggregated statistics only, kept by Cloudflare for its standard retention period. We do not receive data that identifies you.
• Your cookie choice (stored in your browser): 6 months, after which we ask you again.
• Business and tax records: as long as UK law requires (normally 6 years).

8. Your rights

Under UK data protection law you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data erased;
• restrict or object to how we use it;
• data portability; and
• withdraw your consent at any time, where we rely on consent.

To use any of these rights, email contact@enfinitics.com. We will respond within one month and there is normally no charge.

9. How to complain

Please contact us first so we can try to put things right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator: ico.org.uk, or 0303 123 1113.

10. Changes to this notice

We will update this notice when our services or the law change — for example, when the enfi platform opens. The date at the top shows when it was last updated.